IMMUNITY
FOOTWEAR

WHY IMMUNITY Footwear?

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Immunity footwear is a brand created by Jonathan Laurince. The idea of a fashion brand was a dream that he cherished since he was a young boy. He always been fascinated by fashion, designer shoes and clothes growing up. Although he has been pursuing his music career, he always knew that there will be a time where he would have to concentrate on his passion for fashion and shoes. All he needed was a little bit of motivation, some hardships in his personal life and a name that could resonate to him and the people he wanted to serve with his shoe brand. 

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On November 2019, they announced the unfortunate impact of covid-19 and the projection of so many lives that will be lost worldwide due to this virus. Jonathan like many Americans went through a financial crisis that affected all other aspects of his life. Having hitting rock bottom, he found down there all the reasons and motivation he needed to come out of that situation. "The best revenge is massive success" they say. He started to brainstorm his footwear ideas by designing and drawing all types of shoes until he found this wonderful Italian manufacturer that was willing to work with him. At the time, him and his son got tested positive for covid-19 and had to quarantine for 14 days. Like everyone, Jonathan lost a couple of close friends due to the virus and understood that tomorrow is not promised to anyone and that the best time to start a new endeavor is now. They both were healed by the grace of God. It was during this quarantine period that the word "Immunity" was resonating  to Jonathan's ears like a broken record. And that is how the Immunity Footwear brand came about.

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It is a brand created not only to produce high quality and comfortable footwear for people of all walks of life, but it was also created to raise awareness concerning the Covid-19 virus, while bringing a breath of fresh air to the weary and hope for the hopeless about a better tomorrow. These amazing shoes are a reminder that we all need to remain immunized both spiritually and physically. Let us protect one another and make the world a better place one shoe at a time.

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Immunity Footwear Team.